When I was 20 years old, I worked at my family's coffee shop. I immediately fell in love with coffee! Back then Latte Art was not a huge thing and I thought with a little bit of practice I could become better at it.

It. Was. Hard.

I used to blame my lack of progress in either the equipment or lack of proper training. So in 2011, just as I turned 24, I opened my own little coffee shop and decided to create a latte art tutorial page on Instagram and called it coffeestation_latteart.

The responses were amazing! The community grew to 10k in the first year and today there are over 268,000 active followers!

Asaf Rauch